Services
Whether it's receiving long overdue media exposure for a new healthcare
service, or executing a full-blown marketing and public relations campaign
for healthcare businesses that are ready to emerge from their competitors'
shadows, Longo Communications has you covered. Our service selection ranges
from the most basic of public relations tactics to the most complex plans
for business development -- and everything in between. That seldom-talked-about
idea of crisis communications services is part of our repertoire as well.
And though we know most businesses don't like to think about what
can happen when the "wheels fall off," we've got plenty
of experience to guide you through the muck and help you emerge shiny
and new. Yes, really.
- Strategic media planning, execution and coverage in targeted print, broadcast
and online media outlets
- Media spokesperson training
- Crisis Communications
- Media Results and Reporting
- Op-Ed copywriting and placement
- Press Kit research, design, copywriting and development
- Promotional coordination/execution of new product launches
- Video news release production
- Public service announcement development and production
- Media planning/advertising purchasing negotiations
- Strategic planning and physician referral channel development
- Strategy development, execution, maintenance and monitoring of tactics
for social media networking including Facebook, Twitter, Linked In, Google
Places, YouTube and more
- Blog campaign development and copywriting
- Patient education strategy and implementation
- Advertorial, newsletter, medical journal and website content development
and copywriting
- Branding/Advertising
- Audience-targeted speechwriting services
- Online content marketing